Книга "100 главных принципов дизайна. Как удержать внимание" – это глубокое практическое исследование причин, лежащих в основе поведения людей. Автор книги, Сьюзан Уэйншенк - дктор психологических наук. В книге она использует данные последних исследований и демонстрирует множество примеров создания привлекающего внимание дизайна. При создании интуитивно понятного и привлекательный дизайн для веб-сайта, программы, товара или бренда, вам необходимо представлять, что лежит в основе психологии поведения людей. Сьюзан Уэйншенк рассматривает такие темы. Как человек видит. Оказывается, люди отождествляют объекты с узнаваемыми образами. В основе просмотра изображений лежат опыт и ожидания. Рассказывается о значении цвета в зависимости от культуры и истории. Как человек читает. Всегда ли человек адекватно понимает прочитанное. Как работает память. Человек одномоментно может запомнить только 4 элемента. Чтобы не забыть информацию, ее необходимо использовать. В главе о том, как человек думает, автор рассказывает о ментальных моментах, о взаимодействии с концептуальными моделями. В книге "100 главных принципов дизайна. Как удержать внимание" подробно освещаются вопросы мотивации, вопросы принятия решений. Сьюзан Уэйншенк объясняет, как заставить людей сделать то, что вы хотите? Вы поймете, как привлечь внимание людей, какие ошибки они совершают и почему, а также многое другое, что поможет сделать ваш дизайн лучше.

"100 идей, изменивших моду". Хариет Уорсли. Книга рассказывает о самых влиятельных идеях, которые изменили моду. Это не просто «документирование изменений в моде, автор комментирует, почему эти изменения произошли. И какие дизайнеры были авторами этих идей. Например, легендарная Коко Шане

TASCHEN's 25th anniversary - Special edition!

 

This book offers a cross-section of the history of nude photography, ranging from the earliest nude daguerrotypes and ethnographic nude photographs to experimental nude photography. All the pictures shown are taken from the late Uwe Scheid`s collection, which was one of the world`s largest and most important collections of erotic photography.

Книга "140 технологий раскрутки сайтов. Все, что нужно знать о SEO, чтобы вывести свой сайт в лидеры", Кристофера Джонс Кристофер Джонс рассказывает, как определить свою целевую аудиторию, использовать и оптимизировать мета-теги, настроить свой сайт для разных браузеров. Создавать сообщества при помощи блогов и форумов. Использовать GoogleAnalytics™ . Вы сможете получить промо через социальные сети, максимизировать трафик от социальных сетей, Монетизировать трафик.

TASCHEN's 25th anniversary - Special edition!

 

The history of photography began some 150 years ago, but only relatively recently has it been fully recognised as a medium in its own right. Cologne's Museum Ludwig was the first museum of contemporary art to devote a substantial section to international photography. The L. Fritz Gruber collection, from which this book is drawn, is one of the most important in Germany and one of the most representative anywhere in the world, constituting the core of the museum's holdings.

Color is one of the mosl effective tools in architecture and interior design. One of its most important aspects is the effect it has on a person's mood: color has the power to contribute to the mental well-Being of the occupants of a house. Harmonious and welcoming surroundings can be obtained with one or two colors, or combinations of color.

500 идей, собранные в этой книге, показывают возможные решения, которые для удобства распределены по темам. Первые главы рассматривают отделочные материалы и то, как их использовать, чтобы квартира визуально казалась больше. Речь пойдет о натуральных и синтетических материалах, о том, как применять их для полов, стен и потолков, а также об их свойствах поглощать или отражать свет.

Do you ever find yourself wondering, "Has she had work done?" Do you flip through supermarket tabloids to see who's the latest star to have gone under the knife? Do you secretly adore before and after photos? Well, let's face it, who doesn't? Aesthetic surgery has become a global phenomenon. In places like Hollywood, the mystery isn't who's had work done, but who hasn't. Those who have been to the world's best surgeons can get away with lying about it, while others have the evidence written all over their faces. From liposuction to lip implants, this book explores all the ins and outs of body sculpting via photos, illustrations, essays, and interviews.

The dream of flying has preoccupied man since time immemorial. The fascination of discovering distant destinations and overcoming distances quickly resulted in the demand to optimize traveling times from the aspect of comfort. Meanwhile, airline companies offer their passengers a wealth of on-board possibilities: Releaxing sleep in a bed above the clouds, internet connection, or bars.

The Roaring Twenties

 

Prohibition made liquor illegal and all the more fun to drink. Speakeasies, luxury cars, women`s liberation, bathtub gin and a booming economy kept the country`s mood on the up-and-up. Women sheared off their locks and taped their chests, donning flapper dresses and dancing the Charleston until their legs gave out. Gangsters flourished in big cities and gangster movies flourished in Hollywood. It was the roaring twenties in America: a singular time in history, a lull between two world wars and the last gasp before the nation`s descent into the Great Depression. Forging the way into the future like a modern ocean liner in a sea of antiquity, advertising in the 20s sought to bring avant-garde into the mainstream-which it did with great success.

Hard times, hard sells 

 

At the dawn of the 1930s, modernism started to influence the American advertising industry as waves from the European avant-garde movement made their way across the Atlantic. The trend of literal, uninspired print ads was shaken up by new stylized, symbolic, and even abstract advertisements that relied more on aesthetics than copy. These techniques worked well at first, and ultimately paved the way for advertising as we know it today, but were overshadowed by the need of a country in depression for hard-sell, shirt-sleeve advertising. Subtlety and irony could hardly sell products to a nation struggling to feed itself. Surprisingly, however, the ads of the 1930s reveal nothing of the hard times, painting instead an optimistic picture of affluent American family life. Cheerful and colorful, these ads served an important role as morale boosters, promising happiness and success to a country in crisis.

Discofunkalicious: An exhaustive overview of the decade that spawned glam rock and The Brady Bunch

 

Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost some of their punch in the 1970s).

With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant, and prosperous decades of the 20th century. The "greed is good" mantra on Wall Street spawned the power-dressing, exercise-obsessed "Me Generation" of Yuppies-high on cash, cocaine, and Calvins. The art world enjoyed the influx of capital; computers and video games ruled in the office and at home; and the Rubik`s cube craze swept the nation. Leg warmers were big, shoulder pads were bigger and hair was biggest of all. Whether your heart warms nostalgically at the memory of E.T., marathon Trivial Pursuit sessions, and "The Cosby Show"; if you think "Knight Rider," Alf, and break dancing are totally awesome; or Tiffany, baggy acid wash jeans, and Cabbage Patch Kids make you wanna scream, "gag me with a spoon," this book`s for you. To all those who still hear the echoes of "I want my MTV": All-American Ads of the 80s will leave you ready to reach out and touch someone. So just do it!

"For the person who gets a kick out of movies such as Shrek 2 and Finding Nemo, consider Animation Now!, a survey of 80 of the great cartoonists and animation studios worldwide, from Hollywood's Pixar, Walt Disney, and DreamWorks SKG, to decidedly higher-brow practitioners such as South African artist William Kentridge." - Business Week, New York

"This book reveals everything about me. It's been a 60-year contract. Photography is love and death-that'll be my epitaph."
-Araki

"Archi-Doodle. Креативные задания для архитекторов". Стив Боукетт Творческая книга для тех, кто любит архитектуру и дизайн. Эта оригинальная книга будет интересна профессиональным архитекторам и дизайнерам, а также студентам. Каждая страница книги – это прекрасный рисунок и новое

Год издания: 2011 Номер издания: 0 В наличии: 0 шт. ISBN: 978-5-17-072005-7 Количество страниц: 448 Формат: 130мм х 200мм Обложка: Твердый

TASCHEN's 25th anniversary - Special edition!

 

If you've ever wondered what goes through architects' minds when they design buildings, you'll be happy to know that there's no shortage of brilliant reading material to satisfy your curiosity. Wading through the archives at your local library may prove fruitful to your endeavor, but it won't give you the instant gratification that Architecture Theory will.