Prohibition made liquor illegal and all the more fun to drink. Speakeasies, luxury cars, women`s liberation, bathtub gin and a booming economy kept the country`s mood on the up-and-up. Women sheared off their locks and taped their chests, donning flapper dresses and dancing the Charleston until their legs gave out. Gangsters flourished in big cities and gangster movies flourished in Hollywood. It was the roaring twenties in America: a singular time in history, a lull between two world wars and the last gasp before the nation`s descent into the Great Depression. Forging the way into the future like a modern ocean liner in a sea of antiquity, advertising in the 20s sought to bring avant-garde into the mainstream-which it did with great success.
At the dawn of the 1930s, modernism started to influence the American advertising industry as waves from the European avant-garde movement made their way across the Atlantic. The trend of literal, uninspired print ads was shaken up by new stylized, symbolic, and even abstract advertisements that relied more on aesthetics than copy. These techniques worked well at first, and ultimately paved the way for advertising as we know it today, but were overshadowed by the need of a country in depression for hard-sell, shirt-sleeve advertising. Subtlety and irony could hardly sell products to a nation struggling to feed itself. Surprisingly, however, the ads of the 1930s reveal nothing of the hard times, painting instead an optimistic picture of affluent American family life. Cheerful and colorful, these ads served an important role as morale boosters, promising happiness and success to a country in crisis.
Discofunkalicious: An exhaustive overview of the decade that spawned glam rock and The Brady Bunch
Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost some of their punch in the 1970s).
With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant, and prosperous decades of the 20th century. The "greed is good" mantra on Wall Street spawned the power-dressing, exercise-obsessed "Me Generation" of Yuppies-high on cash, cocaine, and Calvins. The art world enjoyed the influx of capital; computers and video games ruled in the office and at home; and the Rubik`s cube craze swept the nation. Leg warmers were big, shoulder pads were bigger and hair was biggest of all. Whether your heart warms nostalgically at the memory of E.T., marathon Trivial Pursuit sessions, and "The Cosby Show"; if you think "Knight Rider," Alf, and break dancing are totally awesome; or Tiffany, baggy acid wash jeans, and Cabbage Patch Kids make you wanna scream, "gag me with a spoon," this book`s for you. To all those who still hear the echoes of "I want my MTV": All-American Ads of the 80s will leave you ready to reach out and touch someone. So just do it!
"For the person who gets a kick out of movies such as Shrek 2 and Finding Nemo, consider Animation Now!, a survey of 80 of the great cartoonists and animation studios worldwide, from Hollywood's Pixar, Walt Disney, and DreamWorks SKG, to decidedly higher-brow practitioners such as South African artist William Kentridge." - Business Week, New York
A guaranteed trip down memory lane, this book celebrates All Hallows' Eve in American graphic and print media from the early 1900s to the '60s. Featuring witches, ghouls, ghosts, and jack-o-lanterns, the scariest postcards and decorations, the silliest costumes and candid photos are collected here. With an introduction tracing the unexpected history of Halloween and its traditions, Vintage Halloween is a nostalgic tribute to one of America's favorite holiday
This ICON title will be of special interest to anyone fascinated by early space travel and technology, those who simply want to wax nostalgic about a bygone era of their youth, and of course to collectors and fans of 50s and 60s tin toys. The roots of today's toys can be seen in these precursors, notably in the early transformer robots.
Relive Playboy's fifty-year history with this sweeping retrospective of the groundbreaking magazine that grew from Hugh Hefner's pet project into an icon as recognizable as Disney and Coca-Cola. Visit Hef's Playboy Mansion, canoodle with his delectable Bunnies, tour the DC-9 Big Bunny jet, experience the sizzling atmosphere of the Playboy Clubs, read the best Playboy interviews, original fiction, and humor, cackle at the irreverent cartoons and social satire pieces, and - of course - admire each Playmate of the Month since the first issue (all six hundred of them!). All of the magazine's most glorious moments are highlighted in this extravaganza of Playboy nostalgia.